Talking chat apps

Last week I did a short talk at our agency knowledge share about the new generation of chat apps. Here are some notes on what I talked about:

Facebook Messenger and Whatsapp

Here in the UK we’re pretty familiar with Facebook Messenger and Whatsapp. Many (maybe most?) people with a smartphone use some combination of these (plus iMessage if they have an Apple device) as an alternative to text messaging. To us, they’re a great way to send messages and share photos with family and friends. In Burundi, journalists are using WhatsApp to beat a news blackout by sharing information and hosting editorial meetings before posting to social media. In Kuwait, retailers post items for sale – including sheep – on Instagram, along with a WhatsApp number to contact if you’re interested in buying.

In both cases, no website is required. Everything – from meetings, to posting items for sale, to making a purchase – is done within mobile apps.

Screenshot of @Sheeps_Sell’s Instagram pageScreenshot of @Sheeps_Sell’s Instagram page (now closed, sadly), via qz.com

Snapchat

Snapchat gets a bad rap. If you’re older than, say, 19, Ben Rosen’s investigation into how to ‘Snapchat like the teens’ might feel like a glimpse inside a bizarre alien culture. But there’s much more to it than this. Make ‘friends’ with an online publisher and they’ll send you photos and videos that complement their website. For example The Verge recently sent a short video explaining how to tweak settings to improve your iPhone’s battery life following the latest iOS update). Going a step further, big publishers can now appear in the ‘Discover’ section. Here, you can watch news and sport highlights, comedy clips or music videos, even if you’re not Snapchat ‘friends’:

Snapchat discover apps sectionSnapchat has moved far beyond teenagers sending photos to their friends. And, again, this is all happening in an app. No website required.

WeChat

Looking further afield, a chat app called WeChat is pretty much ubiquitous in China. At first glance it looks just like any other chat app. But it also has apps within the app. These are verified by WeChat, and to use them users just add them as friends like they would a person. Importantly, one of the apps is the ‘wallet’ – which lets you connect your bank account and pay for things within WeChat. Need to order a taxi? Use a WeChat app. Pay an electricity bill? Use a WeChat app. And it’s not just commerce – here’s the app for booking a doctor’s appointment:

How to book a doctor's appointment using We ChatImage via a16z.com

And yet again, this can all happen within a single app. No website required. If you want to know more about WeChat, Connie Chan’s epic walkthrough is one of the most interesting things I’ve read in a long time.

What does it mean?

Chat apps have definitely moved beyond being a simple replacement for text messaging. They’re mini ecosystems in themselves, full of videos, news, products for sale and useful apps. Soon they might contain bots. And, while they’re very much online, they don’t need websites. Websites aren’t going away any time soon, but the rise of chat apps presents an interesting challenge. If you’re creating something (perhaps an app or a bot) that lives in someone else’s app, you have far less control over things like visual design, layout, or technology. Where does that leave us? Well, some things won’t change – people will still value top quality content and being able to do what they want to do easily. Even more than before, user-centred design is key.

This post originally appeared on the Sift Digital blog. See more from there.

Describing Personas

Describing Personas:

I urged people in a tweet to try rewriting their personas without reference to demographics. Demographics can cause assumptions, shortcuts in thinking, and subconscious stereotypes by team members.

What the tweet didn’t clarify was don’t throw out the persona itself — if it’s based on solid research. Keep the well-researched persona and replace those demographic descriptions with descriptions of the underlying reasoning.

The new Quartz app is not the future of news

The new Quartz app is not the future of news:

Making your news app mimic social media interactions is not, therefore, a visionary move but a sign of surrender: this is how our readers will consume their news, so we must respect that. If so, there is no reason for the Quartz app to exist as a standalone entity. Rather, making the app look and feel like a social media app suggests that we should just be using the real thing.

“The Internet of Things is the name given to the computerization of everything in our lives. Already…”

“The Internet of Things is the name given to the computerization of everything in our lives. Already you can buy Internet-enabled thermostats, light bulbs, refrigerators, and cars. Soon everything will be on the Internet: the things we own, the things we interact with in public, autonomous things that interact with each other.

These “things” will have two separate parts. One part will be sensors that collect data about us and our environment. Already our smartphones know our location and, with their onboard accelerometers, track our movements. Things like our thermostats and light bulbs will know who is in the room. Internet-enabled street and highway sensors will know how many people are out and about – and eventually who they are. Sensors will collect environmental data from all over the world.

The other part will be actuators. They’ll affect our environment. Our smart thermostats aren’t collecting information about ambient temperature and who’s in the room for nothing; they set the temperature accordingly. Phones already know our location, and send that information back to Google Maps and Waze to determine where traffic congestion is; when they’re linked to driverless cars, they’ll automatically route us around that congestion. Amazon already wants autonomous drones to deliver packages. The Internet of Things will increasingly perform actions for us and in our name.

Increasingly, human intervention will be unnecessary. The sensors will collect data. The system’s smarts will interpret the data and figure out what to do. And the actuators will do things in our world. You can think of the sensors as the eyes and ears of the Internet, the actuators as the hands and feet of the Internet, and the stuff in the middle as the brain. This makes the future clearer. The Internet now senses, thinks, and acts.

We’re building a world-sized robot, and we don’t even realize it.

I’ve started calling this robot the World-Sized Web.”

Crypto-Gram: February 15, 2016 – Schneier on Security (via stml)