On the web, the hot-potato scanning pattern occurs when users gaze at an item in which they are not interested, then look away and avoid fixating on that area on that page, and sometimes on other pages on the website, and even on completely different websites.
People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.
I wrote this blog post with Jess from People For Research, about how to design the best research experience:
There’s no one perfect way to do user research. Every method has its pros and cons. The key is to design the research process. Just like anything else you might design (a website, a gadget, or a garden) it’s about:
Defining the problem(s) you want to solve
Coming up with a solution that works within the constraints of time and budget
Read the rest at People For Research.
Enjoy the road because there is no finish line — there’s no end-point to a transformation. Jabi said there isn’t a single company that’s working 100% as they’d like it to in their portfolio, just as there isn’t a single traditional company out there in the world performing 100% as we’d like it to. To start this process is to embark on a lifelong journey of learning.
Upon reflection, I noticed when I explain what I do, I assume the why and focus on how. This is a bad habit. I also realized that why and how are inseparable. It’s impossible to understand the value of planning for design without grasping the nature of the work. To argue for user research, content strategy, information architecture, and participatory design, we must integrate why and how.