This vision of decentralization is more back-to-the-land than blockchain. If portals to the digital world are so exploitative, it asks, why not curate our own?
For consumers, this means forgoing convenience to control your ingredients: Read newsletters instead of News Feeds. Fall back to private group chats. Put the person back in personalization. Revert to reverse chron. Avoid virality. Buy your own server. Start a blog. Embrace anonymity. Own your own domain. Spend time on federated social networksrather than centralized ones. And when a big story breaks, consider saving your appetite for the slow-cooked, room-temp take.