Many books about organisational change will refer to the ‘third principle’. The principle is that you will have a third of your workforce who are immediately on board, excited, inspired and raring to go. You will have a third who want to sit back and watch and let others go first before they’re convinced of the need to change and you will have a third who are absolutely resistant to change and in some cases actively undermining what you are trying to achieve.
The leaders at Cornerstone made the initial mistake of putting all their energy into trying to convert the latter third. However they learned quite quickly that their energy was better placed in supporting and encouraging the first third. These people were their Local Cornerstone champions, the pioneers who built the momentum required for others to follow.