I wrote this blog post with Jess from People For Research, about how to design the best research experience:
There’s no one perfect way to do user research. Every method has its pros and cons. The key is to design the research process. Just like anything else you might design (a website, a gadget, or a garden) it’s about:
Defining the problem(s) you want to solve
Coming up with a solution that works within the constraints of time and budget
Read the rest at People For Research.